The Personalized and the Personal: Socially Responsible Innovation Through Big Data
The possibility of creating data products and services fueled by fine-grained behavioral information, and informed by behavioral science and choice architecture, offers a framework for innovations that enhance rather than diminish public trust. Organizations that take such ideas on board can distinguish themselves through superior, consumer-oriented product design.
Content: Article | Authors: David Schweidel, Jim Guszcza, Shantanu Dutta | Source: Deloitte Review | Subject: IT / Technology / E-Business