The possibility of creating data products and services fueled by fine-grained behavioral information, and informed by behavioral science and choice architecture, offers a framework for innovations that enhance rather than diminish public trust. Organizations that take such ideas on board can distinguish themselves through superior, consumer-oriented product design.
Authors: David Schweidel, James Guszcza, Shantanu Dutta
Source: Deloitte Review
Subject: IT / Technology / E-Business