Tapping into the Silicon clique
The case of Silicon Valley provides valuable lessons for multinationals trying to exploit regional networks.
Key messages:
– Multinational companies move to hubs like Silicon Valley to raise credibility back home, set up listening posts and look for fresh expertise, ideas and markets.
– Foreign subsidiaries can benefit as much as domestic firms by embedding themselves in the network.
– Gaining access … [ Read more ]
Content: Article | Authors: Lars Håkanson, Sigrid Hofer | Source: European Business Forum (EBF) | Subjects: International, Organizational Behavior