Tapping into the Silicon clique

The case of Silicon Valley provides valuable lessons for multinationals trying to exploit regional networks.

Key messages:
– Multinational companies move to hubs like Silicon Valley to raise credibility back home, set up listening posts and look for fresh expertise, ideas and markets.
– Foreign subsidiaries can benefit as much as domestic firms by embedding themselves in the network.
– Gaining access to the network is not easy.
– Expatriate managers need to achieve isomorphism with the local network on one hand, and maintain integration with the parent firm on the other.

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