When Two Brands are Better than One

By focusing on combining the best capabilities of both partners, innovative and durable co-branding programs can create significant value for companies and their customers. And they can be particularly useful in an environment of spending constraints.

Editor’s Note: read on for an overview of the four main types of co-branding…

Customer Relationship Management: Divide and conquer

The most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales and service efforts, according to a new study. The research also reveals which specific investments in attracting and retaining customers have the most impact.