When Two Brands are Better than One
By focusing on combining the best capabilities of both partners, innovative and durable co-branding programs can create significant value for companies and their customers. And they can be particularly useful in an environment of spending constraints.
Editor’s Note: read on for an overview of the four main types of co-branding…
Content: Article | Authors: Patrick D. Lynch, Paul F. Nunes, Stephen F. Dull | Source: “Outlook Journal (Accenture)” | Subject: Marketing / Sales
Customer Relationship Management: Divide and conquer
The most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales and service efforts, according to a new study. The research also reveals which specific investments in attracting and retaining customers have the most impact.
Content: Article | Authors: Mark T. Wolfe, Stephen F. Dull, Timothy Stephens | Source: “Outlook Journal (Accenture)” | Subjects: Best Practices, Customer Related