The most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales and service efforts, according to a new study. The research also reveals which specific investments in attracting and retaining customers have the most impact.
Content: Article
Authors: Mark T. Wolfe, Stephen F. Dull, Timothy Stephens
Source: Outlook Journal (Accenture)
Subjects: Best Practices, Customer Related
Authors: Mark T. Wolfe, Stephen F. Dull, Timothy Stephens
Source: Outlook Journal (Accenture)
Subjects: Best Practices, Customer Related
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