Growing Big by Targeting Small
Business leaders are trained to focus on big, attractive markets, yet some of the most compelling sources of growth come from markets that start out as tiny footholds. Penetrating such foothold markets requires an entirely different approach than the one used for big, established markets. Readers of this article will learn which strategies and tactics work best.
Content: Article | Author: Stephen Wunker | Source: “Ivey Business Journal” | Subject: Strategy
Achieving Growth by Setting New Strategies for New Markets
Capturing new markets is an excellent way to grow. But if such markets were easy to crack, they would not hold so much potential for profit. By using strategies appropriate for this unique business environment, companies can vastly improve the odds that they will triumph in this uncertain terrain. Readers of this article will learn how to develop and execute five important strategies.
Content: Article | Author: Stephen Wunker | Source: “Ivey Business Journal” | Subject: Strategy
Stephen Wunker
In a dynamic environment, strategy is seen a means of choosing between the innumerable options a company has for developing products, customers, and business partners; it provides a lens for making tough decisions, but it does not create a compass pointing in one fixed direction.
Content: Quotation | Author: Stephen Wunker | Source: “Ivey Business Journal” | Subject: Strategy
The First Customers
In a new market, you need to secure a foothold. World domination can come later.
Content: Case Study | Author: Stephen Wunker | Source: “The Conference Board Review” | Subjects: International – Africa, Management, Strategy | Industries: Finance / Banking, Telecommunications | Company: Celpay
Innovating On Your Own Terms
IBM Global Business Services, Innosight, and APQC’s research has shown the fallacy in the assumption that successful innovation will come simply by replicating the approach used by other successful innovators. A survey of 90 companies across multiple industries and 14 countries shows that the sourcing, shaping and implementation of ideas at innovative firms tends to conform to a small number of innovation archetypes, which represent … [ Read more ]
Content: Article | Authors: George Pohle, Stephen Wunker | Sources: “American Productivity & Quality Center (APQC)”, “Innosight” | Subject: Innovation
Built for Innovation
Before a company can become the next Apple or Google it must understand its own innovation architecture.
Content: Article | Authors: George Pohle, Stephen Wunker | Source: “Forbes” | Subjects: Innovation, Organizational Behavior