Growing Big by Targeting Small

Business leaders are trained to focus on big, attractive markets, yet some of the most compelling sources of growth come from markets that start out as tiny footholds. Penetrating such foothold markets requires an entirely different approach than the one used for big, established markets. Readers of this article will learn which strategies and tactics work best.

Achieving Growth by Setting New Strategies for New Markets

Capturing new markets is an excellent way to grow. But if such markets were easy to crack, they would not hold so much potential for profit. By using strategies appropriate for this unique business environment, companies can vastly improve the odds that they will triumph in this uncertain terrain. Readers of this article will learn how to develop and execute five important strategies.

Stephen Wunker

In a dynamic environment, strategy is seen a means of choosing between the innumerable options a company has for developing products, customers, and business partners; it provides a lens for making tough decisions, but it does not create a compass pointing in one fixed direction.

The First Customers

In a new market, you need to secure a foothold. World domination can come later.

Innovating On Your Own Terms

IBM Global Business Services, Innosight, and APQC’s research has shown the fallacy in the assumption that successful innovation will come simply by replicating the approach used by other successful innovators. A survey of 90 companies across multiple industries and 14 countries shows that the sourcing, shaping and implementation of ideas at innovative firms tends to conform to a small number of innovation archetypes, which represent … [ Read more ]

Built for Innovation

Before a company can become the next Apple or Google it must understand its own innovation architecture.