Satisfying Customers vs. Reducing Costs: How Optimizing the IT Front Office Can Help You Do Both
While many IT organizations claim to focus on the customer, few actually do. To provide guidance, A.T. Kearney developed an innovative framework called the “IT Front Office Model” that applies world-class sales, marketing and product development processes to the IT organization. In this model, the IT organization delivers valued services and products to its customers at a lower cost by building better relationships and focusing … [ Read more ]
Content: Article | Authors: Mike Matheis, Steve Berger | Source: Kearney | Subject: IT / Technology / E-Business