The Power of Split-Testing
Direct marketing professionals don’t guess. They base their decisions on statistics and calculate what the return on their investment will be.
Because of what is known as split-testing or test runs, direct marketers rarely get it wrong. Why then do other “professionals” rarely pay attention to this incredibly powerful strategy?
Content: Article | Author: Steve Jackson | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales