Direct marketing professionals don’t guess. They base their decisions on statistics and calculate what the return on their investment will be.
Because of what is known as split-testing or test runs, direct marketers rarely get it wrong. Why then do other “professionals” rarely pay attention to this incredibly powerful strategy?
Content: Article
Author: Steve Jackson
Source: MarketingProfs
Subjects: IT / Technology / E-Business, Marketing / Sales
Author: Steve Jackson
Source: MarketingProfs
Subjects: IT / Technology / E-Business, Marketing / Sales
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