How to Write an Award-Winning, Sales-Kicking Creative Brief
A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly.
A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you’re going, and start again. Or worse, you follow that brief to a town called Bad Adsville.
Most briefs are simply a list of questions. … [ Read more ]
Content: Article | Author: Steve McNamara | Source: MarketingProfs | Subject: Marketing / Sales
AdCracker.com
Created and maintained by Steve McNamara, marketing professional, AdCracker.com was built in order to “help creative creatures create” marketing campaigns and advertising concepts. This light-hearted Website offers helpful exercises and techniques to help creative professionals start thinking outside of the box. The site contains four main sections. AdBasics provides seven short “how tos” on the basics of creating a marketing scheme including “How to write … [ Read more ]
Content: Article | Author: Steve McNamara | Subjects: Advertising, Marketing / Sales