Created and maintained by Steve McNamara, marketing professional, AdCracker.com was built in order to “help creative creatures create” marketing campaigns and advertising concepts. This light-hearted Website offers helpful exercises and techniques to help creative professionals start thinking outside of the box. The site contains four main sections. AdBasics provides seven short “how tos” on the basics of creating a marketing scheme including “How to write a creative brief,” “How to position a company, product or service,” and “How to create and characterize a brand.” While these lessons are deeply simplified, they do give a basic overview of these concepts. AdCreative offers some fun brainstorming techniques as well as tips for performing successful presentations. AdNauseam is a catch-all for short and miscellaneous pieces related to advertizing. Finally, IdeaMachine offers a no-nonsense, fast lesson on creating memorable ad copy. [Scout Report Annotation]
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