A Taxonomic Analysis of What World Wide Web Activities Significantly Impact People’s Decisions (pdf)
Don’t let the title scare you. This is a short (2-page) .pdf document that classifies Web users according to three variables: the PURPOSE of people’s searches, the METHOD people use to find information and the CONTENT for which they are searching.
Content: Article | Authors: Julie B. Morrison, Peter Pirolli, Stuart K. Card | Source: Xerox Palo Alto Research Center | Subjects: IT / Technology / E-Business, Market Research