Don’t let the title scare you. This is a short (2-page) .pdf document that classifies Web users according to three variables: the PURPOSE of people’s searches, the METHOD people use to find information and the CONTENT for which they are searching.
Content: Article
Authors: Julie B. Morrison, Peter Pirolli, Stuart K. Card
Source: Xerox Palo Alto Research Center
Subjects: IT / Technology / E-Business, Market Research
Authors: Julie B. Morrison, Peter Pirolli, Stuart K. Card
Source: Xerox Palo Alto Research Center
Subjects: IT / Technology / E-Business, Market Research
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While a lot of sources talk about the demographics and usage numbers of the Web this document talks about the qualitative issues important in understanding online users.