Internet Strategy Traps: Profitable Growth Gaps

Newcomer and veteran companies alike are using the Internet to pursue some dangerous paths to profitable growth. As a consequence, the gulf between the pursuit and achievement of profitable growth is widening. Professors Subramanian Rangan and Ron Adner help managers distinguish between what is technically feasible and what is strategically desirable, explain the full implications of seven widely held strategy misconceptions, and offer decision frameworks … [ Read more ]

Reuters’ Internet Strategy (A) (B)

INSEAD Professor Subramanian Rangan and Brian Coleman explain that through more than 100 successful years in business, Reuters advanced through countless communication strategies – from carrier pigeons to an Internet portal. So how did Reuters manage its development, from flying through the air to flying through fibre-optic cables?