One-to-(N)one? The internet’s once-rosy promise of truly personalized marketing seems to be wilting
This article describes how the hype surrounding one-to-one marketing has been anything but deserved. It also examines the technologies that were supposed to deliver on the promise of one-to-one, but haven’t yet replaced the human touch (incl. profiling, email, dynamic content, data mining, and collaborative filtering). Online and offline privacy issues are also discussed.
Content: Article | Author: Susan Kuchinskas | Source: Business 2.0 | Subjects: Customer Related, Marketing / Sales