PLEASE NOTE
Business 2.0 is now part of CNNmoney and some older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Business 2.0 is now part of CNNmoney and some older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
This article describes how the hype surrounding one-to-one marketing has been anything but deserved. It also examines the technologies that were supposed to deliver on the promise of one-to-one, but haven’t yet replaced the human touch (incl. profiling, email, dynamic content, data mining, and collaborative filtering). Online and offline privacy issues are also discussed.
Content: Article
Author: Susan Kuchinskas
Source: Business 2.0
Subjects: Customer Related, Marketing / Sales
Author: Susan Kuchinskas
Source: Business 2.0
Subjects: Customer Related, Marketing / Sales
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »