Serving the Low-Income Consumer: How to Tackle This Mostly Ignored Market
Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets. Yet until recently, they have largely ignored the more than 5 billion low-income consumers, thinking these consumers have no money to spend or are impossible to reach. Now several companies are disproving these perceptions.
Content: Article | Authors: Peter Pfeiffer, Sven Massen, Ulrich Bombka | Source: “Kearney” | Subjects: Demographics, International, Strategy