Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets. Yet until recently, they have largely ignored the more than 5 billion low-income consumers, thinking these consumers have no money to spend or are impossible to reach. Now several companies are disproving these perceptions.
Content: Article
Authors: Peter Pfeiffer, Sven Massen, Ulrich Bombka
Source: Kearney
Subjects: Demographics, International, Strategy
Authors: Peter Pfeiffer, Sven Massen, Ulrich Bombka
Source: Kearney
Subjects: Demographics, International, Strategy
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