Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet
This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. Ducati became the first firm to sell a new-model motorcycle over the Internet, its MH900e motorcycle (15,000 Euros each). Professor Tawfik Jelassi and Stefanie Leenen discuss the company’s Internet venture from creation to launch, raising issues about how to handle and integrate an online operation.
Content: Case Study | Authors: Stefanie Leenen, Tawfik Jelassi | Source: INSEAD | Subject: IT / Technology / E-Business | Company: Ducati Motorcycle
The Tesco.com Experience: Is Success at Hand?
Tesco currently lays claim to about one-fifth of the UK grocery market, and to take full advantage of the Internet as a sales channel, the retailing chain launched Tesco.com in the mid-1990s. What challenges did the “old economy” firm face as it added this “new economy” expansion? Albrecht Enders, Professor Tawfik Jelassi and Professor Charles Waldman illustrate its path, including the heated debate on implementation … [ Read more ]
Content: Case Study | Authors: Albrecht Enders, Charles Waldman, Tawfik Jelassi | Source: INSEAD | Subjects: Industry Specific, IT / Technology / E-Business | Industry: Food Products/Service
Business-to-Business Electronic Commerce: Mondus.com, an E-marketplace for Small- and Medium- Enterprises
The Internet offers yet another forum where buyers and sellers can meet. In terms of efficiency, simplicity and accessibility, what elements make up the best online marketplaces? Michael Mueller and Professor Tawfik Jelassi present the case of mondus.com, a B-2-B website that began just two years ago and struck success. What makes the firm work so well? In this case, you’ll find the insights to … [ Read more ]
Content: Case Study | Authors: Michael Mueller, Tawfik Jelassi | Source: INSEAD | Subjects: IT / Technology / E-Business, Strategy | Company: mondus.com