Business-to-Business Electronic Commerce:, an E-marketplace for Small- and Medium- Enterprises

The Internet offers yet another forum where buyers and sellers can meet. In terms of efficiency, simplicity and accessibility, what elements make up the best online marketplaces? Michael Mueller and Professor Tawfik Jelassi present the case of, a B-2-B website that began just two years ago and struck success. What makes the firm work so well? In this case, you’ll find the insights to discover the answers, as well as clear explanations of’s inner workings, from conceiving the idea to expanding globally.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.