The Internet offers yet another forum where buyers and sellers can meet. In terms of efficiency, simplicity and accessibility, what elements make up the best online marketplaces? Michael Mueller and Professor Tawfik Jelassi present the case of mondus.com, a B-2-B website that began just two years ago and struck success. What makes the firm work so well? In this case, you’ll find the insights to discover the answers, as well as clear explanations of mondus.com’s inner workings, from conceiving the idea to expanding globally.
Authors: Michael Mueller, Tawfik Jelassi
Subjects: IT / Technology / E-Business, Strategy