10 Principles of Customer Strategy
Ten principles are at the heart of any effective customer strategy. These principles are universally applicable, regardless of what industry a company operates in, whether it focuses on a business or consumer clientele, where it does business, or what products and services it offers.
Content: Article | Authors: Louis Bouquet, Thomas Ripsam | Source: strategy+business | Subject: Customer Related
A Collaborative Approach to Marketing
Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.
Content: Article | Authors: Edward C. Landry, Namit Kapoor, Thomas Ripsam | Source: strategy+business | Subject: Marketing / Sales