A Simple Way to Measure How Much Customers Love Your Brand
How do you measure love? Beyond the supermarket magazine or social media “quiz” that we’ve probably all taken, you really can’t. It’s a feeling. You just know. But when thinking about a brand’s relationship with consumers, the marketer in me needs something more concrete. I need to know how many of my consumers are in love with my brand and the degree of their passion. … [ Read more ]
Content: Article | Author: Tim Halloran | Source: Harvard Business Review | Subject: Marketing / Sales