How do you measure love? Beyond the supermarket magazine or social media “quiz” that we’ve probably all taken, you really can’t. It’s a feeling. You just know. But when thinking about a brand’s relationship with consumers, the marketer in me needs something more concrete. I need to know how many of my consumers are in love with my brand and the degree of their passion. To try and measure that emotion, I use a “Brand Passion Score” that ultimately shows how in love a consumer is with the brand, and more importantly, why.
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