Exploring the Territory Known as No Brand’s Land
Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it.
In a highly competitive market, with near parity products and barely discernible branding campaigns, sales channel effectiveness is the new key to branding success.
Content: Article | Author: Tim Riesterer | Source: MarketingProfs | Subject: Marketing / Sales
Measuring Marketing Success: Does a change in attitude equal a change in behavior
When it comes to measuring the impact of marketing campaigns, almost all evaluations are still based on some type of attitudinal analysis. This approach assumes that attitudes and opinions lead directly to desired behaviors. There’s only one problem: No one has ever proven that “changing attitudes” actually contributes to a bottom line impact.A study of the measurements of the success of marketing activities.
Content: Article | Author: Tim Riesterer | Source: MarcommWise.com | Subject: Marketing / Sales
Accountability Marketing
There is tremendous power in programs designed to: identify and acquire new prospects; retain and expand current customers; develop and support the sales channel; and create brand images that truly help the company sell. If done correctly, these programs will have the cumulative effect of helping reduce the actual cost of selling by shortening the sales cycle and maximizing the effectiveness of expensive field sales … [ Read more ]
Content: Article | Author: Tim Riesterer | Source: MarcommWise.com | Subject: Marketing / Sales