Customer Relationship Management: Divide and conquer
The most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales and service efforts, according to a new study. The research also reveals which specific investments in attracting and retaining customers have the most impact.
Content: Article | Authors: Mark T. Wolfe, Stephen F. Dull, Timothy Stephens | Source: Outlook Journal (Accenture) | Subjects: Best Practices, Customer Related