How to Avoid New-Product Pricing Traps
Conventional wisdom holds that the best time to launch new products is in the early stages of an economic recovery, when demand picks up and customers become less price-sensitive.
While this may be true for some, most companies actually miss a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies, with roots that can be traced to the years before the recovery. … [ Read more ]
Content: Article | Authors: John E. Hogan, Tom Lucke | Source: MarketingProfs | Subjects: Marketing / Sales, Pricing