Conventional wisdom holds that the best time to launch new products is in the early stages of an economic recovery, when demand picks up and customers become less price-sensitive.
While this may be true for some, most companies actually miss a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies, with roots that can be traced to the years before the recovery.
Avoid these short-sighted pricing traps.
Content: Article
Authors: John E. Hogan, Tom Lucke
Source: MarketingProfs
Subjects: Marketing / Sales, Pricing
Authors: John E. Hogan, Tom Lucke
Source: MarketingProfs
Subjects: Marketing / Sales, Pricing
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