The Psychology of Product Release
If you’ve ever agonized over whether it’s the right time to replace an old gadget with a spiffy new model-knowing that the new one may well become obsolete in a few months-you probably have an inkling of the kinds of decisions high-tech marketers must make in planning their products. And if you’re marketing such products yourself, you probably have puzzled over when to time each … [ Read more ]
Content: Article | Authors: Sang-Hoon Kim, V. “Seenu” Srinivasan | Source: Stanford University | Subjects: Market Research, Marketing / Sales