The Psychology of Product Release [Archive.org URL]

If you’ve ever agonized over whether it’s the right time to replace an old gadget with a spiffy new model-knowing that the new one may well become obsolete in a few months-you probably have an inkling of the kinds of decisions high-tech marketers must make in planning their products. And if you’re marketing such products yourself, you probably have puzzled over when to time each release. Which bells and whistles should you introduce first? And how do you price the upgrade to make it attractive to existing users?

To help planners of high-tech consumer products make these sorts of decisions, V. “Seenu” Srinivasan and Sang-Hoon Kim created a mathematical model that forecasts the sales path of a new version of an existing product.

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