Ever wonder why soap retails for $1.99 instead of $2.00? Behind this prevalent feature of retail gimmickry lies some sound psychology.
Content: Article | Authors: Manoj Thomas, Vicki Morwitz | Source: STERNbusiness (NYU) | Subject: Marketing / Sales
Whether they are selling clothes in a mall or books on a website, retailers have to walk a fine line. They must offer help to customers who want assistance, while taking pains not to intrude on their privacy.
Content: Article | Authors: Eric A. Greenleaf, Russell S. Winer, Vicki Morwitz | Source: STERNbusiness (NYU) | Subjects: Customer Related, Marketing / Sales