Ever wonder why soap retails for $1.99 instead of $2.00? Behind this prevalent feature of retail gimmickry lies some sound psychology.
Content: Article
Authors: Manoj Thomas, Vicki Morwitz
Source: STERNbusiness (NYU)
Subject: Marketing / Sales
Authors: Manoj Thomas, Vicki Morwitz
Source: STERNbusiness (NYU)
Subject: Marketing / Sales
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