The Return of the Salesman
Salesmen have received a bad rap over the years, but increasingly the profession is drawing scholarly interest. Business History Review coeditor Walter A. Friedman discusses the publication’s recent themed issue on salesmanship.
Content: Article | Author: Walter A. Friedman | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales
Birth of a Salesman: The Transformation of Selling in America
With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing–from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and … [ Read more ]
Content: Book | Author: Walter A. Friedman | Subjects: History, Marketing / Sales