Do You Have a Long-Term Pricing Strategy?
Actively pricing products across their life cycle is increasingly important, particularly in innovation-intensive industries. Failing to do so may forego potential profits or even destroy value.
Content: Article | Authors: Craig C. Zawada, Michael V. Marn, Walter L. Baker | Source: “McKinsey Quarterly” | Subject: Pricing
Getting prices right on the Web
Two widely disparate approaches to pricing have dominated the sale of goods and services on the Internet.
Editor’s Note: although written in 2001 (a lifetime ago in the “Internet age”), much of the suggestions are of long-lasting value…
Content: Article | Authors: Craig C. Zawada, Eric Lin, Michael V. Marn, Walter L. Baker | Source: “McKinsey Quarterly” | Subjects: IT / Technology / E-Business, Pricing