Do You Have a Long-Term Pricing Strategy?

Actively pricing products across their life cycle is increasingly important, particularly in innovation-intensive industries. Failing to do so may forego potential profits or even destroy value.

Getting prices right on the Web

Two widely disparate approaches to pricing have dominated the sale of goods and services on the Internet.

Editor’s Note: although written in 2001 (a lifetime ago in the “Internet age”), much of the suggestions are of long-lasting value…