Two widely disparate approaches to pricing have dominated the sale of goods and services on the Internet.
Editor’s Note: although written in 2001 (a lifetime ago in the “Internet age”), much of the suggestions are of long-lasting value…
Content: Article
Authors: Craig C. Zawada, Eric Lin, Michael V. Marn, Walter L. Baker
Source: McKinsey Quarterly
Subjects: IT / Technology / E-Business, Pricing
Authors: Craig C. Zawada, Eric Lin, Michael V. Marn, Walter L. Baker
Source: McKinsey Quarterly
Subjects: IT / Technology / E-Business, Pricing
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