Ten Site Improvements You Can Make in 30 Minutes (or Less)
Here is a checklist of sorts that allows you to go through your Web site and evaluate its health and usability; look for potential issues that may affect user experience, conversion rates and site security; and, also, diagnose other issues or problems you may not have considered.
Content: Article | Author: Wil Reynolds | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales
Your Web Metrics Can Be All Wrong (Part 1)
Issues inherent in Web data analysis make it difficult to get accurate, insightful data. This article’s purpose is to make you aware of the pitfalls associated with Web data analysis so you can plan for or avoid them.
Here are five ways your data can be skewed by the very technology you seek to leverage.
Read Part 2 at
Content: Article | Author: Wil Reynolds | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales
3 Steps to Optimizing Your Web Site’s Search
Most marketers and content managers don’t know if their web site search is frustrating their users or helping them find what they are seeking. Are you going to help your users find what they are looking for quickly and easily, or not?
Content: Article | Author: Wil Reynolds | Source: MarketingProfs | Subject: Marketing / Sales