Issues inherent in Web data analysis make it difficult to get accurate, insightful data. This article’s purpose is to make you aware of the pitfalls associated with Web data analysis so you can plan for or avoid them.
Here are five ways your data can be skewed by the very technology you seek to leverage.
Read Part 2 at
Wil Reynolds
Source: MarketingProfs
Subjects: IT / Technology / E-Business, Marketing / Sales
