Peter Drucker on The Value of Ignorance
Peter Drucker was the most renowned management thinker of the 20th century, but his greatest insights came not from his considerable knowledge, but from his ignorance. In this excerpt from his new book A Class with Drucker, William A. Cohen, a longtime protégé of Drucker, recounts how the “father of modern management” once illustrated to his students the value of ignorance.
Content: Article | Author: William A. Cohen | Source: American Management Association (AMA) | Subjects: Knowledge Management, Management
Planning the Development of a Marketing Plan
A good marketing plan needs a great deal of information gathered from many sources. It is used to develop marketing strategy and tactics to reach a specific set of objectives and goals. The process is not necessarily difficult, but it does require organization. This is especially true if you are not developing this plan by oneself and are depending on others to assist one or … [ Read more ]
Content: Article | Author: William A. Cohen | Subject: Marketing / Sales