A good marketing plan needs a great deal of information gathered from many sources. It is used to develop marketing strategy and tactics to reach a specific set of objectives and goals. The process is not necessarily difficult, but it does require organization. This is especially true if you are not developing this plan by oneself and are depending on others to assist one or to accomplish parts of the plan. This is frequently the case both in the classroom and in the business world. Therefore, it is important before you start to “Plan for planning”. This document will give an overview of the entire marketing planning process, including who is going to do what and when each task is scheduled for completion. [BNET Annotation]
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