What Have You Done for Me Lately? Strategic Manipulation of Memories
People hope that successes will be remembered and failures forgotten, and they assume that the more recently an event has passed, the fresher it will be in everyone’s mind. But memory is complicated and all too often imperfect, which is a frustrating fact when rewards are on the line. Professor Yianis Sarafidis presents a framework for timing a sequence of informative events in order to … [ Read more ]
Content: Article | Author: Yianis Sarafidis | Source: INSEAD Knowledge | Subject: Miscellaneous