People hope that successes will be remembered and failures forgotten, and they assume that the more recently an event has passed, the fresher it will be in everyone’s mind. But memory is complicated and all too often imperfect, which is a frustrating fact when rewards are on the line. Professor Yianis Sarafidis presents a framework for timing a sequence of informative events in order to strategically manipulate memory.
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“Our memories actually operate on the principles of similarity and repetition. Similarity refers to the phenomenon wherein current events trigger memories of similar past events, while repetition refers to the fact that recalling the memory of an event increases the likelihood that it will be remembered in the future. People also have the tendency to recall events incorrectly or to “remember” events that never even occurred.”