Is “Thinking” or “Feeling” More Persuasive?
Identical messages can have different impacts depending on whether they are couched as “I think” or “I feel,” says Stanford Graduate School of Business Marketing Professor Zakary Tormala.
Content: Article | Author: Zakary Tormala | Source: Stanford University | Subject: Organizational Behavior
Want (Your Product) to Look Good? Follow Something that Looks Bad
In marketing, context can be as critical as content. Recent research by Zakary Tormala and others finds that messages are perceived as more powerful when they are preceded by different messages that appear to have less substance or to be authored by someone with lesser credibility
Content: Article | Authors: Joshua Clarkson, Richard Petty, Zakary Tormala | Source: Stanford University | Subject: Market/Investment