In marketing, context can be as critical as content. Recent research by Zakary Tormala and others finds that messages are perceived as more powerful when they are preceded by different messages that appear to have less substance or to be authored by someone with lesser credibility
Content: Article
Authors: Joshua Clarkson, Richard Petty, Zakary Tormala
Source: Stanford University
Subject: Market/Investment
Authors: Joshua Clarkson, Richard Petty, Zakary Tormala
Source: Stanford University
Subject: Market/Investment
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