Building Tomorrow’s Company: A Guide to Sustainable Business Success

Building Tomorrow’s Company is about a new and revolutionary phase in market-based capitalism–the ‘inclusive’ approach to business. The inclusive approach is about balancing short-term priorities (profitability) with sustainability, corporate social responsibility and environmental accountability. The basic message is that if businesses are to succeed–indeed to survive–in the 21st century, they must take into account the social and environmental consequences of their activities. Packed with the latest research and including numerous international case studies, this book shows the reader how companies are building businesses that make equal sense to both shareholders and society.

Read the Emerald Now Spotlight interview with the author at:
http://thesius.emeraldinsight.com/vl=2458757/cl=31/nw=1/rpsv/now/archive/jan2003/spotlight.htm

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