Many Permission E-Mails Still Don’t Get Through
UK Online Ad Spending Soars
Local Search Seen Setting the Pace
How advertising drives the economy
Stargazing
The celebrity endorsement, driven more by gut feel than hard data, remains a bit of a black box for ROI-focused marketers.
Content: Article | Author: Christopher Caggiano | Source: CMO Magazine | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Percentage of total measured U.S. media spending by industry
Worldwide Yellow Pages Industry Grows to $100 Billion
Online Search Keyword Prices
eMarketer Sees Even Faster Online Ad Growth in 2005
U.S. Local Advertising Market
More Strong Ad Numbers in 2004
Search Engine Advertising Slump?
Direction of Local Directional Online Ad
Online Advertising: Looking Back and Ahead
Branding Getting Its Day Online
Advertising Spending in the US, by Category and Media
Internet Radio Advertising to Increase Tenfold by 2009
How to Advertise: Building Brands and Business in the New Marketing World
This third edition of a classic aimed at generalist users and creators of advertising services is written in the tradition of David Ogilvy’s Confessions of an Advertising Man. The authors (Kenneth Roman is former chairman and CEO of Ogilvy & Mather Worldwide; Jane Maas is chairman emeritus of Earle Palmer Brown; Martin Nisenholtz is CEO of New York Times Digital) acknowledge their debt to David … [ Read more ]
Content: Book | Authors: Jane Maas, Kenneth Roman, Martin Nisenholtz | Subjects: Advertising, Marketing / Sales