Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of
In PPC advertising, landing pages are crucial to performance. But it’s not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the supposed best-practices that experts tout, but sometimes those practices do the opposite of what you want. So with all the PPC landing page tips out there, how do you … [ Read more ]
Content: Article | Author: Johnathan Dane | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales
“We Know Who You Are” Is a Profitable Pitch
Bottom Line: Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
Content: Article | Author: Matt Palmquist | Source: strategy+business | Subjects: Advertising, Marketing / Sales
How Can Online Advertisers Get the Most Mileage for Their Money?
Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.
Research by Wharton marketing professor Ron Berman finds that the “last touch” or “last click” method advertisers typically employ to compensate publishers is the wrong way to go about it. Berman’s research shows that the “last click” … [ Read more ]
Content: Multimedia Content | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales
US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way
Robert Stephens
Advertising is the tax you pay for being unremarkable.
Content: Quotation | Subjects: Advertising, Marketing / Sales
Where to Build a Better Brand — Television or the Internet?
Shifting marketing dollars from television to online advertising can pay off.
Content: Article | Authors: Eilene Zimmerman, Wesley R. Hartmann | Source: Stanford University | Subjects: Advertising, Marketing / Sales
Albert Lasker
The product that will not sell without advertising will not sell profitably with advertising.
Content: Quotation | Subjects: Advertising, Marketing / Sales
Mobile ad spending on pace to reach $31.45 billion this year
Total Media Ad Spend Continues Slow and Steady Trajectory
Solving the Search vs. Display Advertising Quandary
Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Do search ads or do display ads create more customers on the web? Research by Professor Sunil Gupta.
Content: Article | Author: Michael Blanding | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Advertising, Marketing / Sales