Unlock the Power of Money Words: How Founders Can Write Copy That Converts
The words we use — or don’t use — impact decisions and, in turn, money. Money words are the execution arm of persuasion. If we can agree that the words we choose are persuasive levers — and our job is to pull those levers intentionally and strategically — then allow me to share with you two money words and one lose-money word. They are the … [ Read more ]
Content: Article | Author: Joanna Wiebe | Source: First Round Review | Subjects: Advertising, Marketing / Sales
Marketing appeals to consumers’ hearts, minds and past experiences — not necessarily in that order
Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.
Content: Article | Authors: Albert Valenti, Gokhan Yildirim, Koen Pauwels, Marc Vanhuele, Shuba Srinivasan | Source: IESE Insight | Subjects: Advertising, Marketing / Sales
Seth Godin
Whenever advertisers build their business around the strategy of talking directly to the customer, they become slaves to the math of interruption marketing.
Content: Quotation | Author: Seth Godin | Source: Fast Company | Subjects: Advertising, Marketing / Sales
What Makes Some Ads More Shareable Than Others?
Shared content is a goldmine for marketers, but it’s tough to determine exactly what moves viewers enough to want to share. A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research looks at the emotional triggers — happiness, sadness, and even disgust — that make people want to share advertising content.
Content: Article | Authors: Daniel McDuff, Jonah Berger | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales
Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of
In PPC advertising, landing pages are crucial to performance. But it’s not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the supposed best-practices that experts tout, but sometimes those practices do the opposite of what you want. So with all the PPC landing page tips out there, how do you … [ Read more ]
Content: Article | Author: Johnathan Dane | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales
“We Know Who You Are” Is a Profitable Pitch
Bottom Line: Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
Content: Article | Author: Matt Palmquist | Source: strategy+business | Subjects: Advertising, Marketing / Sales
How Can Online Advertisers Get the Most Mileage for Their Money?
Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.
Research by Wharton marketing professor Ron Berman finds that the “last touch” or “last click” method advertisers typically employ to compensate publishers is the wrong way to go about it. Berman’s research shows that the “last click” … [ Read more ]
Content: Multimedia Content | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales
US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way
Robert Stephens
Advertising is the tax you pay for being unremarkable.
Content: Quotation | Subjects: Advertising, Marketing / Sales
Where to Build a Better Brand — Television or the Internet?
Shifting marketing dollars from television to online advertising can pay off.
Content: Article | Authors: Eilene Zimmerman, Wesley R. Hartmann | Source: Stanford University | Subjects: Advertising, Marketing / Sales
Albert Lasker
The product that will not sell without advertising will not sell profitably with advertising.
Content: Quotation | Subjects: Advertising, Marketing / Sales
Mobile ad spending on pace to reach $31.45 billion this year
Total Media Ad Spend Continues Slow and Steady Trajectory
Solving the Search vs. Display Advertising Quandary
Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Do search ads or do display ads create more customers on the web? Research by Professor Sunil Gupta.
Content: Article | Author: Michael Blanding | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Advertising, Marketing / Sales