Reinhard Selten

It can be proved through experiments that people are not conscious of the reasons why they make a decision…People do not know what has influenced their decision and often invent reasons for their choice afterward. Only a small part of decision making reaches the conscious mind, while most decision making, just as most thinking, is below this threshold of consciousness. You know what you are … [ Read more ]

Alvin Toffler

I don’t think the issue is too much information. More important is decision overload. We believe that every person, or organization, can only make so many competent decisions in a given amount of time. Up until the point that we change our biology, there are some fixed limits on the speed by which we individually process information. However, there are enormously powerful tools by which … [ Read more ]

Daniel Kahneman

If I had one wish, it is to see organizations dedicating some effort to study their own decision processes and their own mistakes, and to keep track so as to learn from those mistakes. I think this isn’t happening. I can see a lot of factors acting against the possibility of that happening. But if I had to pick one thing, that would be it. … [ Read more ]

Clayton M. Christensen

The problem with the way we teach is that if a student makes a comment in class that isn’t grounded in the data in the case, the instructor is trained to crucify her right on the spot. And so we exalt the virtues of data-driven decision making. And then many of the students go to work for consulting firms where they carry data-driven analytical decision … [ Read more ]

Antonio Damasio, head of neurology at the Universi

Emotions get decision-making started, presenting the conscious, logical mind with a short list of possibilities. Without at least a little intuition, then, the decision process never leaves the gate.

Admiral Radford

A decision is the action an executive must take when he has information so incomplete that the answer does not suggest itself.

Henry Kissinger

High office teaches decision-making not substance. It consumes intellectual capital; it does not create it. Most high officials leave office with the perceptions and insights with which they entered; they learn how to make decisions but not what decisions to make.

W. Douglas, US Supreme Court

90% of any decision is emotional. The rational part of us supplies the reason for supporting our predilections.