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BASF in China: the Marketing of Styropor®

BASF is a multi-national producer of petro-chemicals that has enjoyed a comfortable, well-padded history of success in the packaging industry. The company’s product Styropor®, one of the few branded chemicals on the market, is a commodity – somewhat like Lycra®. The authors explain BASF’s problem in this case study: since Styropor®, by nature, costs more than similar products produced locally in China, it needs to … [ Read more ]

Content: Case Study | Authors: Hellmut Schütte, Jocelyn Probert | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Petro / Chemical | Company: BASF

Siemens’ Branding Gaffe

Short article takes a look at Siemens’ plan to use “Zyklon” as a product name in the U.S. as well as a couple of other examples of “culturally insensitive” marketing gaffes.

Content: Article | Author: Mark Lewis | Source: Forbes | Subjects: International, Marketing / Sales

A Typology of Plants in Global Manufacturing Networks

In today’s complex global manufacturing environment, managers face tough questions. What’s the best way to implement integrative strategies for plant networks? How is know-how created and transferred? Drawing on in-depth case studies, Professors Ann Vereecke, Roland Van Dierdonck and Arnoud De Meyer create a typology of plants in global manufacturing networks, offering both technical analysis and practical advice.

Content: Article | Authors: Ann Vereecke, Arnoud De Meyer, Roland Van Dierdonck | Source: INSEAD Knowledge | Subjects: International, Operations

Better Than the Alternatives

Compared with the previous peak of global capital, the amount of money flowing to poorer countries today is already small. Maurice Obstfeld and Alan Taylor, two economists, point out that less-developed countries’ share of total global debt is at an all-time low. In 1900, these countries accounted for 33% of the total; in the 1990s, the figure was down to 11%. In 1913, the countries … [ Read more ]

Content: Article | Author: Matthew Bishop | Sources: CFO Publishing, The Economist | Subjects: Finance, International | Industry: Finance / Banking

Do stock markets really fund fresh investment?

Analysis of France over the last 20 years suggests that the Bourse is playing a bigger role in the economy – but the link to innovation and productivity is more complex.

Content: Article | Author: Mary O’Sullivan | Source: European Business Forum (EBF) | Subjects: Economics, International – Europe

Globalization and Wage Premia: Reconciliating Facts and Theory

Since the 1980s, wage inequality has increased in many OECD (Organization for Economic Cooperation and Development) countries, with a shift in demand towards skilled labor. Most economists do not attribute this change to international trade, but Professor Vanessa Strauss-Kahn argues that it’s important to examine the problem from a different angle. Here, she analyzes the effect of globalization on inequality and develops a general equilibrium … [ Read more ]

Content: Article | Author: Vanessa Strauss-Kahn | Source: INSEAD Knowledge | Subjects: Economics, International

Using Big Business to Fight Poverty

Can an international alliance of global corporations win a war on poverty? Yes, if such an alliance is well planned and formed soon, according to HBS professor emeritus George C. Lodge.

Content: Article | Author: George C. Lodge | Source: Harvard Business School (HBS) Working Knowledge | Subjects: International, Social Responsibility (ESG)

A New Era? Internationalization of East Asia Companies

Relative latecomers to internationalization, East Asian companies are now facing unique pressures and opportunities as they go global. Professors Arnoud De Meyer and Peter Williamson examine data drawn from more than 400 publicly-listed East Asian firms, focusing on foreign sales and investment between 1995 and 1999. Their analysis yields both theoretical insights and a practical model for achieving successful internationalization.

Content: Article | Source: INSEAD Knowledge | Subject: International – Asia