1134 Posts Found

Showing results 641 to 660

Culture Shock in America?

Imagine you’re embarking on your first foreign assignment. With confidence, you accept that exotic assignment abroad. Destination: the United States of America.

But you soon discover that the Land of Opportunity is really the Land of “What’s Your Social Security Number?” It’s ironic that this would be the case in a country with one of the world’s most-traveled populations. Still, being sent to the United States … [ Read more ]

Content: Article | Author: Martha Finney | Source: Across the Board (ATB) | Subjects: Human Resources, International

Exchange Shopping

European stock exchanges may be aggressively marketing to foreign firms. But U.S. companies need a good business reason to list overseas.

Content: Article | Author: Alix Nyberg Stuart | Source: CFO Publishing | Subjects: Finance, International

AmBev, The Dream Project (A & B) – A Brazilian-Based Multinational Beverage Company with Global Scale

It took just one merger, and literally overnight, a new multinational shuffled the ranks of the drinks industry. Two large beverage companies, Brahma and Antarctica, formed AmBev, instantly claiming the number three spot on the list of the largest beer companies in the world. Professor Lourdes Casanova explains in this case study what’s even more surprising to the drinks industry – this new multinational was … [ Read more ]

Content: Case Study | Author: Lourdes Casanova | Source: INSEAD | Subjects: Industry Specific, International | Industry: Food Products/Service | Company: AmBev

Asiaweek: Positioning a Regional Magazine

Consider a magazine’s positioning – it needs to lie somewhere between global and local, between hard news and soft news, and in the right place to deal with the competition. Professor Hellmut Schütte and Jocelyn Probert examine Asiaweek’s positioning, its history and how it struggled to strike a balance in its Asian market.

Content: Case Study | Authors: Hellmut Schütte, Jocelyn Probert | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Publishing | Company: Asiaweek

BASF in China: the Marketing of Styropor®

BASF is a multi-national producer of petro-chemicals that has enjoyed a comfortable, well-padded history of success in the packaging industry. The company’s product Styropor®, one of the few branded chemicals on the market, is a commodity – somewhat like Lycra®. The authors explain BASF’s problem in this case study: since Styropor®, by nature, costs more than similar products produced locally in China, it needs to … [ Read more ]

Content: Case Study | Authors: Hellmut Schütte, Jocelyn Probert | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Petro / Chemical | Company: BASF

Guangdong Electronics

Even if you can’t put your finger on it, and even if you can’t express it in one statement, there is something different about doing business in Asia. With respect to cultural nuance and regional resources, Asian business is distinguishable from business in the rest of the world. Professors Ming Zeng and Ingmar Björkman explain that Guangdong Electronics provides a textbook example.

Content: Case Study | Authors: Ingmar Björkman, Ming Zeng | Source: INSEAD | Subject: International | Company: Guangdong Electronics

Ahlstrom Korea

A Texas oil tycoon takes half his trusty drills and heads for new territory. But he’s not moving West, he’s headed to the Far East. Can Tex count on any success from this globalisation? Professor Philippe Lasserre and Jocelyn Probert explain that for Ahlstrom Korea’s similar expansion effort, it must deal with a wealth of stumbling blocks to make headway.

Content: Case Study | Authors: Jocelyn Probert, Philippe Lasserre | Source: INSEAD | Subjects: Industry Specific, International | Industry: Petro / Chemical | Company: Ahlstrom Korea

Vedior International’s European strategy: the French revolution

What motives propel international expansion? It seems like it’s a trend for so many businesses, but in the case of Vedior, Professor Paul Verdin and Nick Van Heck query the real benefits and the classic expansion dichotomy of Europeanisation versus localisation.

Content: Case Study | Authors: Nick Van Heck, Paul Verdin | Source: INSEAD | Subjects: International, Strategy | Company: Vedior International

Procter and Gamble Europe: Ariel Ultra’s Eurobrand Strategy

It’s a critical time for Procter and Gamble – no fun or games. The company is planning product development through a major pan-European project. It must consider intricacies such as cross-border processes and interaction between strategic and organisational developments. Read why Professor Paul Verdin, Professor Christopher A. Bartlett and co-author Alice De Koning propose a bit of “play time” at this juncture – role-playing time, … [ Read more ]

Content: Case Study | Authors: Alice De Koning, Christopher A. Bartlett, Paul Verdin | Source: INSEAD | Subjects: Industry Specific, International | Industry: Consumer Products | Company: Procter & Gamble (P&G)

Great Eastern Toys (D) Case

Great Eastern Toys dolled up its management plan in 1996, to focus on expanding sales. Its plan, however, didn’t face up to the potential problem of working with other currencies, which is was forced to do in 1998. Its banker pointed out that the depreciation of the European currencies during the previous two years had resulted in substantial lost income. Although this is a ficticious … [ Read more ]

Content: Case Study | Authors: Gabriel Hawawini, Lee Remmers | Source: INSEAD | Subjects: Finance, International | Company: Great Eastern Toys

UBS Private Banking

Your idea of private banking might begin and end with your ATM PIN, but UBS has a better idea of what it entails. Thanks to its expansive reach, UBS has a presence in every major capital-market around the world. In this case study, the first modern one written about international private banking, Professor Ingo Walter shows how UBS created its global strategy and made it … [ Read more ]

Content: Case Study | Author: Ingo Walter | Source: INSEAD | Subjects: Industry Specific, International | Industry: Finance / Banking | Company: UBS