The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

Optimizing a product is always a mix of the grand and the granular. Gina Gotthilf, VP of Growth at language education platform Duolingo, knows that anything you send out to your users — even a dot — yields valuable data. So test it all, internalize every number, and use those results to inform what you do next.

By assiduously testing every notification, app screen and line … [ Read more ]

Seven Rules for Spinning Analytics Straw into Golden Results

While IoT-enabled advanced analytics could be worth trillions to manufacturers, turning insights into outcomes requires more than just the right technology.

Four Ways to Shape Customer-Experience Measurement for Impact

Too many companies are themselves unhappy customers when it comes to building measurement systems. Here’s how to make better investments.

Being Digital: Fast-Forward to the Right Digital Strategy

Digital disrupts business strategy. Finding the right competitive response is complex. Executives must act fast across multiple layers of the business.

There is no one path to becoming a digital leader. Intelligent experimentation— a marathon in sprints—means business leaders need a fundamentally different approach to how strategies are developed and executed.

Unlocking the Power of Data in Sales

Analytics plays an increasingly important role in B2B sales—and high-performing sales organizations take it to a new level to differentiate themselves from the also-rans.

Being Digital: Seven Essential “No-Regret” Capabilities

This report offers pragmatic advice on how incumbent organizations can identify, develop and excel with digital— and suggests seven critical “no-regret” capabilities to be digital now. As the term implies, these capabilities can help organizations develop and improve today, irrespective of their digital strategy or industry, to realize benefits for the longer term.

Adopting an Ecosystem View of Business Technology

To fully benefit from new business technology, CIOs need to adapt their traditional IT functions to the opportunities and challenges of emerging technology “ecosystems.” Here’s how it’s done.

Helen Mayhew, Tamim Saleh, Simon Williams

Just because information may be incomplete, based on conjecture, or notably biased does not mean that it should be treated as “garbage.” Soft information does have value. Sometimes, it may even be essential, especially when people try to “connect the dots” between more exact inputs or make a best guess for the emerging future.

To optimize available information in an intelligent, nuanced way, companies should strive … [ Read more ]

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them

Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive subscribers, it’s time to clean house. So let’s look at the four types of offending addresses and how to deal with each of them effectively.

Five Questions Boards Should Ask About IT in a Digital World

With a higher degree of digital fluency, boards can help C-suite leaders make better decisions about how to expand a company’s most successful technology initiatives and when to pull the plug on lagging ones. In our experience, board directors are more likely to gain such fluency if they routinely ask these five critical questions relating to the IT organization’s performance.

A Strategist’s Guide to Industry 4.0

Global businesses are about to integrate their operations into a seamless digital whole, and thereby change the world.

Corporate Digital Responsibility: Doing Well by Doing Good

Accenture has identified five principles that will increasingly define what it means to be a responsible business in the digital economy. Companies that understand and take action on these principles will be positioned not only to manage today’s challenges but also to differentiate themselves for growth in the future.

The Case for Data Ethics

At the core of all stakeholder relationships involving personal data is an extraordinary degree of trust. To win that trust, companies must go beyond privacy laws and existing data control measures to embrace practices and behaviors based on the highest ethical standards.

Kentaro Toyama

I think there’s an illusion that big data simplifies decision making. The danger is that as we have more and more big data, we’ll increasingly be able to justify anything as a truth simply because there appear to be a lot of data points behind it. […] Because we now have more numbers than ever, we need even keener subjective judgment about what those numbers … [ Read more ]

Kentaro Toyama

The idea that technology amplifies whatever forces already exist is as true for business as it is for anything else.

Kentaro Toyama

Powerful technologies will work in exactly the direction we point them in. Almost paradoxically, as more technology becomes available, human judgment and wisdom matter more.

Kentaro Toyama on Why Technology Alone Won’t Change the World

The University of Michigan professor believes that to solve human problems, human skill is needed more urgently than ever before.

Straight Talk About Big Data

Transforming analytics from a “science-fair project” to the core of a business model starts with leadership from the top. Here are five questions CEOs should be asking their executive teams.

Hermann Simon

As [Peter Drucker] saw it, the winners of the IT revolution are not the hardware or software developers of today, but rather the companies which have access to knowledge and content.

How Blockchains Could Change the World

Ignore Bitcoin’s challenges. In this interview, Don Tapscott explains why blockchains, the technology underpinning the cryptocurrency, have the potential to revolutionize the world economy.